Tuesday, November 19, 2019
Research Paper for chosen topic Example | Topics and Well Written Essays - 2000 words
For chosen topic - Research Paper Example In the higher levels of an org chart, the stakeholders usually benefit from the phased approach since it has been quicker to implement and has been able to increase the efficiencies and enabled the organization in managing the risks that are associated with the customer relationship management implementation. For instance, considering the experience in a large financial firm of services that needed a replacement of the outdated Customer Relationship Management system. Over several years the system had not yet been widely adopted by the employees in the firm which had offices in the U.S and U.K. the reasons behind this were quite typical that the mentioned that the CRM solution was not in a position to produce up to the moment data and that as well, the perception within the functional limitation tied to the user interface challenges resulted in frequent entry of similar information (Buttle 78). The firm was quite aware that it needed up to date technology that would be in a position to offer a foundation for growth as the firm expanded and the needs evolved accordingly. Successful building of user adoption has always been a significant challenge with Customer Relationship Management for which the users need much training on tracking more granular of data. The tangled web designed for the data integration further complicated the matter. Therefore, the solution to it would seemingly need to communicate with the internal databases, corporate directory and the external systems. The risk could easily result in a sort of implementation that probably spends the entire organization for consecutive years. However, the firm responded by successfully lessening the effect in managing the scope of the project and in confidence leading the organization into change (Baran 56). This happened in adopting the phased approach to the implementation of the CRM solution. The first step of the implementation was a
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